Mobile game app from ING makes financial education fun.
Not only can kids get physically fit through ING KiDS ROCK, but now they can also get fiscally fit. ING U.S. developed a new mobile game app designed to help build investment and retirement planning awareness for consumers of all ages.
Available for free on the App StoreSM for iPhone®, iPod touch® and iPad® devices, the app, called STRUCT, leverages the benefits and popularity of mobile technology and exposes players to fundamental investing concepts and terms. By integrating game play elements — points, levels and a leader board — the skills used to succeed at STRUCT parallel the concepts of risk, diversification, goals and achievement. Using a platform that kids can relate to and also find fun is the perfect way to introduce them to the importance of investing, saving and planning for their future. It’s all part of our ongoing effort to raise awareness about the importance of saving and investing among consumers of all ages.
For more information about STRUCT or to download the app, visit structgame.com.